![]() ![]() Consumers are invited to add their names to a waitlist to get access to the creamy goodness, and are encouraged to hashtag #VbyVelveeta and tag across social channels. The “V by Velveeta” line will be available only from March 30 to April 1, 2021. ‘V by Velveeta’ gives you the golden glow you’ve come to love from eating Velveeta, but is now finally available in an indulgent skincare line.” Maya McDonald, brand activations lead at Kraft Heinz says, “Velveeta has always been known as the creamiest, and we know our consumers love the texture and experience of eating Velveeta, so it only made sense for us to extend into skincare by creating the creamiest trio of products. For example, Pumpkin Insurance has just began offering “Goldfish Insurance” and Sour Patch Kids created a “Sour Patch Prank Fund” on TikTok, which incentivizes pranksters with cash prizes. But yeah, when I saw that new NARS Liquid Gold Set the first thing that entered by head was the Velveeta Liquid Gold guy I saw it and started whispering Liquid Gollllddd mentally in my head. Velveeta, the brand responsible for the creamy orange sauce on shells, blew mac and cheese lovers and skincare junkies minds when they announced the release of V by Velveeta, a skincare line. In response, brands are seizing the opportunitiy to lighten the mood. I’m completely kidding Velveeta had nothing to do with the creation of this NARS Set. Simmer on the LOWEST setting until ready to serve. Stir occasionally until all ingredients are warmed. ![]() Now with the US’ vaccination campaign well underway, the light at the end of the tunnel is growing ever brighter. Add chicken with onion and cook until onions are browned (around 7 minutes.) Toss is remaining ingredients, except Velveeta. This after 2019 proved to be a banner year for branded April Fools’ Day pranks, with the likes of Honda, Google, Jameson and KitKat joining in on the fun. During the dawn of the COVID-19 crisis, most brands, cautious of being perceived as tone deaf, forwent jovial April Fools’ campaigns in favor of more heartfelt messaging that spoke to consumers’ need for comfort. Velveeta is among the many brands joining the April Fools’ Day fun this year. The campaign includes two SNL-style promotional videos: “Indulge Your Indulgences” and “Melty Moisturization,” both of which feature warm yellow-gold visuals and a sensuous, slow voiceover that evokes the creamy richness of Velveeta processed cheese products. The stunt includes three “indulgent” products: a daily moisturizer touted as “rich and creamy,” a night cream to “revitalize your skin’s natural, creamy complexion,” and a renewal serum that unlocks “radiant golden glows.” The brand claims these new products are “inspired by the unmatchable creaminess of Velveeta liquid gold.” Velveeta claims that its new “V by Velveeta” products “are inspired by the unmatchable creaminess of Velveeta liquid gold, and have been meticulously designed to make your skin feel smooth, hydrated and moisturized.” ![]()
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